Our mission and strategy
Our mission
We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer.
Our strategic priorities
Since 2008, we have focused our business on the delivery of three strategic priorities which aim to deliver sustainable growth, reduce risk and improve our long-term financial performance:
- Grow a diversified global business
- Deliver more products of value
- Simplify the operating model
"We have a challenging and inspiring mission to improve the quality of human life by enabling people to do more, feel better and live longer."
Why we are different
We have fundamentally changed our business and our culture to help us grow and improve our performance.
Our approach is now one of openness to challenge and innovation. This affects the way we do business, the way we work with external groups and our relationship with our employees.
For our employees, the positive impact their contribution makes to people’s lives is one of their key motivators to working at GSK.
Operating responsibly
We believe that only by being a responsible business can we grow and create value for our shareholders and for society in the long term. We think about our responsibilities in four areas:
- helping improve people’s health and well-being wherever they live or whatever their ability to pay;
- working to support the development of our people as well as communities around the world;
- behaving in an open and honest manner in all that we do, and growing our business while protecting the natural resources we all need for the future
We continue to change the way we do business so we can be successful and sustainable in the longer term.